Outbound Marketing to Real-Time Marketing within Dynamics 365

Real Time Marketing in Dynamics 365

Introduction A Brief Overview of Dynamics 365 as a Comprehensive Business Application Suite Dynamics 365, renowned for its comprehensive suite of business applications, merges customer relationship management (CRM) and enterprise resource planning (ERP) functionalities into an integrated platform. This suite empowers organisations with the tools needed to streamline operations, engage with customers effectively, and adapt […]

Transforming University Engagement with Dynamics 365 Sales

learning CRM with trainer

In the ever-evolving landscape of higher education, universities face mounting challenges in attracting and retaining students. The competition for prospective students has intensified, driven by a plethora of factors including demographic shifts, rising tuition fees, and the increasing importance of digital engagement. Concurrently, student expectations for personalised interactions and support throughout their educational journey are […]

Mastering Lead Scoring and Nurturing with Dynamics 365 Marketing

lead nurturing

Introduction In the swiftly evolving landscape of modern marketing, the practice of lead scoring and nurturing stands out as a pivotal element. These techniques not only streamline the sales process but also ensure that marketing efforts are directed towards the most promising prospects. Lead scoring, a method of ranking prospects against a scale that represents […]

Maximise Your Marketing Efficiency: Unleashing the Power of Email Marketing Automation

email automation

Introduction In today’s fast-paced digital landscape, marketing automation has emerged as a game-changer, revolutionising how businesses interact with their audience. This innovative approach leverages technology to automate and streamline marketing tasks and workflows, enhancing efficiency and effectiveness. Among the various facets of marketing automation, email marketing automation stands out for its ability to personalise communication, […]

Mastering Segmentation and Targeting with Dynamics 365 Marketing and Customer Insights

crowd in need of segmentation

Introduction In the rapidly evolving world of marketing, the precision of segmentation and targeting stands as a cornerstone of success. These strategies enable businesses to tailor their outreach, ensuring that the right message reaches the right audience at the right time. However, the complexity and dynamic nature of today’s market landscapes demand tools that are […]

Navigating the World of Business Metrics

KPIs infographic style

In the dynamic landscape of business, the ability to make informed decisions is key to success. This is where Key Performance Indicators (KPIs) become invaluable. KPIs are not just metrics; they are the vital signs of your business’s health and growth. They offer a clear view of your performance and guide strategic decision-making. However, the […]

How Data Drives Customer Satisfaction: Unveiling Dynamics 365 Service Analytics

customer service analytics dashboard

Transform Your Customer Support with Insightful Metrics and Service Analytics by InfoPad Introduction In today’s rapidly changing business landscape, customer expectations are soaring, and the pressure is on companies to deliver exceptional service. The answer to this conundrum? Data. We at InfoPad believe that understanding data is synonymous with understanding your customers. Microsoft Dynamics 365 […]

Why Omnichannel Support Matters: A Guide to Dynamics 365 Customer Service

omni-channel support for Dynamics 365

Navigate the Future of Customer Support with Omnichannel Capabilities Introduction The customer experience landscape has been radically altered by technological advancements and ever-shifting consumer expectations. Today’s customers don’t just expect support—they expect it when, where, and how it suits them. That’s where the concept of ‘Omnichannel Support’ comes into play, enabling seamless interactions across multiple […]

Empowering Customers Through Self-Service

customer service self serve portal

Leveraging Dynamics 365 Customer Service to Simplify and Streamline User Interactions Introduction The concept of self-service is not new; it’s been a crucial part of customer service strategies for years. However, with the rapid advancements in technology, the expectations surrounding self-service portals have evolved. No longer just a ‘nice-to-have,’ they’ve become a critical asset for […]

Why Every Organisation Needs a Knowledge Base

customer service agent using knowledge base

Unlocking the Potential of Dynamics 365 Customer Service for Robust Customer Support Introduction In today’s fast-paced business environment, providing efficient customer support is not just an add-on; it’s a necessity. One of the most crucial yet often overlooked components of exceptional customer service is a well-organised Knowledge Base. With Dynamics 365 Customer Service, establishing and […]