Transitioning to Real-Time Marketing

Introduction and Real-Time Marketing Fundamentals

• Welcome and Introduction
• Overview of Real-Time Marketing Concepts
• Importance of Transitioning from Outbound to Real-Time Marketing
• Benefits and opportunities in Real-Time engagement

Key Differences: Outbound vs. Real-Time Marketing

• Comparison of Forms, Segments, Journeys, and Triggers
• Understanding the shift towards Dynamic and Personalised approaches
• Case study/examples

Real-Time Marketing Tools and Techniques

• Introduction to Real-Time Marketing Tools and Functionality
• Dynamic Forms: Personalisation and Immediate Responses
• Dynamic Segmentation: Targeting Based on Real-Time Data
• Adaptive Customer Journeys: Responding to Individual Interactions
• Trigger-Based Automation: Real-Time Responses to Customer Behaviour

Workshop: Adapting Outbound Marketing Tactics to Real-Time Context

• Group Discussion: Identifying Opportunities for Dynamic Engagement
• Hands-on Exercise: Mapping Out Real-Time Customer Journeys
• Q&A Session

Applying Real-Time Marketing Strategies

• Leveraging Data for timely and relevant Interactions
• Personalisation in Real-Time context
• Automation and response time optimisation

Preview of Upcoming Features e.g., Consent Centre

• Introduction to Consent Management in RTM
• Understanding the role of consent centre in compliance and personalisation
• Workshop: Transitioning Forms, Segments, and Journeys
• Exercise: Updating existing forms for RTM engagement
• Group discussion: Adapting segmentation strategies for Real-Time context
• Interactive Session: Mapping out RTM customer journeys
• Q&A

Open Forum for Questions and Clarifications

• Guidance on further resources and next steps for transitioning

The course will be run in small groups of up to 6. This will enable all participants the opportunity to interact and ask questions.